Norco’s Aurum Carbon 7.1 is here to blast backwoods shuttle runs, laps in the park, and World Cup courses alike. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when tackling some of the nastiest tracks on earth. Norco knows that DH bikes experience some of the roughest riding conditions, so they incorporate Armorlite resin and integrated frame guards throughout to bolster impact resistance, meaning you can focus on taking the fastest line, not necessarily the safest. Norco’s A.R.T. rear suspension with Gravity Tune powers Cane Creek’s insanely adjustable Double Barrel coil shock for a perfect blend of big-hit compliance with pedaling efficiency. Build up the Aurum Carbon 7.1 and get ready for the ride of your life!
If you don't know the Demo, it's time you get acquainted. Think of it as a two-wheeled, dirt-eating Mario Andretti—it just wants to go fast. And this year, the Demo Expert 29 adds a new limb to the Demo family tree with an entirely new design that makes railing corners and casting flotation spells over rock gardens easier than ever. It has a ground-up new frame, improved kinematics, better suspension under braking, bigger wheels, and all the newest fancy bits that make this the fastest Demo we've ever made. Yeah, we say that every time, but the race clock doesn’t lie. For the Demo Expert spec, we've hit the perfect balance of durability, light weight, and reliability. You're going to find a SRAM GX drivetrain, powerful SRAM Code R 4-piston brakes, a RockShox Super Deluxe RC World Cup rear shock, a BoXXer RC 29 fork, and our Butcher tires with an all-new BLCK DMND casing that rolls fast and is ready for a ton of abuse. - M5 alloy construction works in harmony with our Style-Specific DH Geometry to create the ultimate race machine. The design is compact in order to increase maneuverability and responsiveness, while the 200mm of travel at the rear makes the bike capable of taking big hits in stride. And to fill out all of the details that make the difference on race day, we’ve included an ISCG ‘05 mount for chain guides and all the bits to make it easy to work on. - The RockShox Super Deluxe RC World Cup rear shock features a low-speed compression adjustment, external rebound adjustment, and a Trunnion mount that makes for a smaller shock envelope and increased durability. - RockShox BoXXer RC 29 fork is nothing short of legendary. With 200mm of travel, a DebonAir spring for maximum efficiency, and adjustable low-speed compression, it's easy to see why it's such a fan favorite for gravity fiends.
The new Demo 29 comes roaring out of the gates with multiple World Cup wins already under its belt. New chassis, new suspension kinematics, new geometry, and, yeah, new wheel size. We’ve hung the Race model with the best gravity kit available. Full gas. Full fast. SMOOTH AND CONTROLLED The new Demo 29 is blazing fast on tough tracks thanks to an axle path that reduces rear wheel hang up. And during moments when you do need to grab the brakes, the Demo 29 stays planted—with plenty of traction—we’ve added just the right amount of anti-rise to the mix. FAST ON THE GAS When every second counts, every pedal stroke counts. The Demo 29’s new design allows for just the right amount of anti-squat. Or to put a finer point on it, you crank on the pedals and the Demo 29 rips forward instead of bobbing around uncontrollably and slowing you down. - M5 alloy construction works in harmony with our Style-Specific DH Geometry to create the ultimate race machine. The design is compact in order to increase maneuverability and responsiveness, while the 200mm of travel at the rear makes the bike capable of taking big hits in stride. And to fill out all of the details that make the difference on race day, we’ve included an ISCG ‘05 mount for chain guides and all the bits to make it easy to work on. - Custom Ohlins TTX Trunnion rear shock delivers unparalleled DH performance. It offers high-/low-speed compression adjust that stands independent of the rebound adjust, enabling you to fine-tune the shock for the track at hand. It has 200mm of coil-sprung travel that stands without rival, and you won't find it anywhere else. - The Ohlins DH 29 fork features a Twin-Tube design, an air spring with an adjustable third chamber, adjustable high-/low-speed compression and rebound, and 200mm of trail-taming travel.
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame and is built to be the ultimate DH park rig, happily churning out lap after lap at your favorite gravity-fueled destination throughout the season. Developed in collaboration with Norco Factory Racing, the Aurum A1’s World-Cup racing heritage will put any gravity junkie or passionate DH racer in the hot seat — at races and with your buddies during a day at the park. The Aurum A1 features Gravity Tune, with rear-center lengths that increase proportionately to the front center length for each frame size, achieving optimal body position and weight distribution for superior handling and control. The 6060-T6 frame includes strategic frame armor and integrated fork bump stops, with fender and shuttle guards for protection from day to day high speed riding and surprise get-offs. Designed around 27.5” wheels for strength and stiffness, the Aurum A1 provides 200mm of supple travel with its Fox Performance Vanilla LSC rear shock and RockShox Boxxer Select fork. With a tough, reliable Shimano Zee 10-speed DH drivetrain and 200mm SRAM Code R brakes, you’ll have all the performance and reliability you need for a day at the park without the massive repair bills.
All-out speed has always been the Demo target, and with the Demo Race it's no different. The frame introduces a new flexible wheel size design that allows riders to take advantage of a 29-inch front wheel and a 27.5-inch rear wheel. This special blend has long been tested by our sponsored riders looking for the perfect balance of traction and maneuverability, but only just green-lighted by the UCI this past year (not that it stopped the Demo Race from racking up both the Downhill World Championship and overall World Cup titles in its very first season). Now, we're offering that same winning combination straight out of the box. Of course, the adjustable rear dropouts allow you to change between 27.5 and 29-inch wheel sizes based on terrain and riding style while also adjusting for proper chainstay length and bottom bracket height. Blazing fast on tough tracks, the Demo Race suspension design has been developed around a more rearward axle path that reduces rear wheel hangup, increasing speed. Top-shelf suspension from RockShox takes advantage of the most proven suspension kinematics on the World Cup circuit and SRAM DH-specific XO1 drivetrain has you covered from the start gate to the finish line. - Not that it needs an introduction, the RockShox BoXXer Ultimate 29 comes from a long lineage of World Cup domination, and its latest guise features RockShox's Charger 2.1 Damper, DH DebonAir spring, and 200-millimeters of podium-bred travel. - The Demo Race M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel. And, it retains the ability to change your rear wheel size to suit different terrain and riding styles—the adjustable rear end ensures chainstay length and bottom bracket height stay dialed no matter the hoop size. - The Rockshox Super Deluxe Ultimate DH coil shock may be heavy on adjectives, but it's even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.
Pair an irrational appreciation for speed with the unmatched versatility of being able to run a traction-loving 29-inch front wheel and a snappy 27.5-inch rear, and you have the fastest, most capable Demo to date. The Demo Expert adds planted, confident control to the mix with an assist from RockShox BoXXer Select 29 fork featuring their DH DebonAir spring and a Super Deluxe Select Coil shock offering external rebound adjustment. Should your riding style or terrain require, the Demo's adjustable rear dropouts mean 29-inch rear wheel compatibility is on deck, ready to deliver. SRAM Code RS four-piston brakes front and rear give you the power to slow down with almost telepathic immediacy, while the Demo Expert suspension platform injects just the right amount of anti-rise into the kinematics equation in order to keep your weight low and centered, maximizing rear-wheel traction when you need it most. - The Demo Race M5 alloy frame is fully optimized to take advantage of the traction benefits of a 29-inch front wheel and the increased maneuverability of a 27.5-inch rear wheel. And, it retains the ability to change your rear wheel size to suit different terrain and riding styles—the adjustable rear end ensures chainstay length and bottom bracket height stay dialed no matter the hoop size. - The Rockshox Super Deluxe Ultimate DH coil shock may be heavy on adjectives, but it's even heavier on performance, offering external low-speed compression and rebound adjustment while the Trunnion mount offers extra bushing overlap for increased durability.
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