Blaine Bingham noticed that of all of the items he stocked in his hardware and auto parts store, it was the bicycles that sold the best and attracted the most attention. He decided to pivot to selling just bicycles and since 1962, Bingham Cyclery has maintained a family-friendly, community focus.
Mr. Bingham became an exclusive Schwinn retailer in the 1960s, which allowed Bingham Cyclery to sell such iconic bicycles as the Schwinn Sting-Ray, Paramount, Varsity, and Predator, among others. In fact, the flagship store, which has occupied its current location at 2317 N. Main St. in Sunset since 1969, was called Bingham’s Schwinn Cyclery at the time.
THE HEART OF BINGHAM CYCLERY
In 1981, Mr. Bingham told the Deseret News, “You’ll have a great deal of fun, enjoy a lot better health and save money if you keep your bicycle and use it the rest of your life.”
Many Utahns took this philosophy to heart. Current owner Angela Wright comments, “The magic of Bingham Cyclery is that community has always been a priority. People often tell us that they bought their first bike from Bingham, and they may be a teenager, in their 30s, or in their 70s! They come back because they know they can trust our staff, our service, and our products.”
The Binghams grew much of the Northern Utah cycling community organically through family-friendly evening rides and a pure love for the sport. Mr. Bingham’s children grew up in the business, and at a time when few women worked in cycling retail, daughters Janeal and Margene were on the sales floor. Sons Joel, Jon, and Roger managed Bingham Cyclery locations in Sunset, Ogden, and Layton respectively during the 1980s.
BUILDING COMMUNITY AROUND NEW BICYCLE PRODUCTS
Simultaneously, BMX racing had exploded in popularity, and Bingham Cyclery was at the forefront in Northern Utah. Schwinn produced specific bikes like the Scrambler for the sport and not only did Bingham Cyclery begin to stock those bikes, but the store supported the local races and even sponsored a national-level BMX racing team in the 1980s. Utah local and Schwinn Factory Team racer Mike Poulson is often featured in 1980s Schwinn catalogs and ads sporting the Bigham logo on his number plate and jersey.
Glen Adams is also a former Schwinn BMX racer, in addition to being Bingham Cyclery staff member during the 1980s and a notable rider in the BMX movie RAD. Now part of the Research and Development team at Specialized Bicycles, he recounts, “I wanted to work at Bingham Cyclery because they always had the newest products. Bingham has never been afraid to take a risk and put the best new technology on the floor for the customer. It helped to evolve the sport of BMX for the community.”
BMX was not the only aspect of cycling that Bingham Cyclery supported in the community. Joel Bingham founded the North Shore Cycling Club, which competed in road races and hosted massive group rides from the Sunset location. And Glen Adams, Roger Bingham, and others were pushing the limits of their bikes on dirt roads and deer trails before the term “mountain bike” had been coined.
What We Value HASN'T CHANGED
Today, Bingham Cyclery continues the legacy of embracing community by supporting groups such as WomenMTB and Bingham-Cyclery Peak Fasteners, community and trails organizations such as NICA, Little Bellas, Project Bike Tech, Bike Utah, Trails Foundation of Northern Utah, and South Summit Trails Foundation, and events like Little Red Riding Hood, Wildflower PedalFest and TrailFest, and Mid Week MTB.
Though store locations have come and gone over the years, the four current locations are in Sunset, Ogden, Sandy, and Salt Lake City. The ability to consistently serve so many communities along the Wasatch Front has been one key to the Bingham Cyclery’s continued success.
THE BINGHAM CYCLERY OF TODAY AND TOMORROW
The business remained in the Bingham family under the leadership of Joel and then his son Skylere until 2015 when another Utah local, Angela Wright took the helm. With a focus on mountain bikes, urban riding, and E-bikes, Bingham Cyclery currently stocks Specialized, Riese & Müller, Gazelle, Tern, Norco, Aventon, and Diamondback. This product array allows anyone from a new rider to an experienced cyclist to find the perfect bike to reach their goals.
Wright says, “The people who make up Bingham Cyclery—our staff, our customers and our community—are what motivate me the most to continue pursuing the highest quality products and service that we can offer. I truly believe that bikes make the world a better place. I love sharing that belief and a genuine passion for cycling with everyone who walks through a Bingham Cyclery door.”
“Bingham has always treated me very well, with knowledgeable and friendly staff. They’ve got a great line-up of products, mostly under the Specialized brand but they have several others featured less prominently. I bring my bikes here to be serviced which are always done promptly, properly and affordably."
- Nicholas Lumby, Satisfied Customer